Notes from the work: what I have learned running technical SEO, dynamic creative ads and web builds, and how they connect along the audience journey. Pick a stage, or browse the articles below.
From discovery to action
Discover
SEO, AIO and GEO. How people and AI engines find and cite you.
Engage
Dynamic Creative Ads. Messages that adapt to who is looking.
Convert
Web design and web apps. Pages and tools that help people act.
Understand
Measurement across the journey. Seeing where people drop off and why.
